2009 Advertising Rates
Advertising & Sponsorship Packages

Save money and time by committing to year-round support of PNBA. Select one of our advertising and sponsorship packages and, with one payment—and at a deep discount—you get year-round connection to the independent bookstores of the Northwest. We're happy to customize packages to the advertising needs of your company. Contact Jamiep@pnba.org for more info.

The Classic: $5,000 ($9,400 value)

Newsletter advertising 12x per year (12 x $200 = $2,400 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in printed fall show program ($700 value)
Book Awards sponsorship ($1,500 value: promoted with your logo on store display poster; on our website; in print everywhere we   mention awards; and with a few minutes to speak at the event)
Fall Show sponsorship ($3,000 value: promoted at two premium events; on our website and in print in show program and   everywhere we mention the fall show, including the August, September and October editions of Footnotes)
BuzzBooks participation at fall show* ($400 value: BuzzBooks is our popular fall show scavenger hunt. Participating booksellers   must talk each BuzzBooks rep to get a card punched and enter it into a drawing to win cash prizes.) *Wholesalers receive   comparable discount. See PNBA staff.
• one banner ad in the Spring Specials list ($100 value)
• one banner ad in the Fall Show Specials ($100 value)

The Bestseller: $2,500 ($4,600 value)

Newsletter advertising 6 x per year (6 x $200 = $1,200 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in printed fall show program ($700 value)
Fall Show sponsorship ($1,500 value: promoted at one event and in print in the show program and everywhere we mention the fall   show, including the August, September and October editions of Footnotes)

The New Release: $500 ($1,070 value)

Our sampler. You get seven hits of exposure with our booksellers for half the price. This is a great introductory package for a small or medium-sized press looking to expand its visibility in the Northwest.


• skyscraper or insertion banner ads in two different issues of Footnotes ($400 value)
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($120 value: you   choose January, May or August edition)
• one banner ad in the Spring Specials list ($100 value)
• one banner ad in the Fall Show Specials ($100 value)
• one black and white quarter-page ad in the printed fall show program ($225 value)
• one Stuff-it at the fall show ($125 value)

Footnotes E-Newsletter Advertising

Our monthly e-newsletter, Footnotes, is emailed to approximately 600 member bookstores, publishers, distributors and friends in Oregon, Washington, Idaho, Montana and Alaska. Back issues (with original ads) are archived on our website. We offer half-price ads for first-time advertisers.

Cost
Style
Dimensions
  $300.00
  Top Banner
  600pW x 125pH
  $200.00
  Skyscraper
  140pW x 500pH
  $200.00
  Insertion Banner
  440pW x 125 - 230pH
  $75.00
  Northwest Condo
  140pW x 160 - 200pH

Your ad image should be a .jpg or animated .gif file saved at 72 dpi. As an added bonus, we can link your ad to your website (no Amazon links). Ads should be emailed to: jamiep@pnba.org. Newsletter ad materials and payment deadline is the 5th of each month.

Show Program and Show Floor Advertising

Each year we offer Tradeshow advertising opportunities for optimum visibility during our busy Fall Tradeshow. Show
programs are mailed directly to pre-registered booksellers approximately ten days before each show and complimentary book bags are handed to all show attendees as they enter the show floor.

**BuzzBooks program runs Education Day through day one on the show floor.

Cost
Type/Location
Dimensions
   $800.00
   Inside front cover
   7.25W x 9.75H
   $750.00
   Inside back cover
   7.25W x 9.75H
   $450.00
   Outside 1/2 back cover
   7.25W x 4.75H
   $650.00
   Full page
   7.25W x 9.75H
   $350.00
  1/2 page
   7.25W x 4.75H
   $225.00
  1/4 page
   3.50W x 4.75H
   $125.00
   Program flyer insert*
   8.5W x 11 H max.*
   $400.00
   BuzzBooks**
   Marketing Pkg.
   $125.00
  Book Bag Stuffer*
   8.5W x 11 H max.
   $50.00
   Free Table*
   Oversized

**What’s all the buzz about? If you think you have the new BuzzBook of the season, contact brian@pnba.org.
*Program flyers and bag stuffer flyers exceeding 8.5 x 11 single sheets will be placed on the Free Table.
Deadline for materials and payment: Monday, August 3, 2009

PNBA Mailing List Rental

The direct mail list is available in two formats, self-stick labels or Excel file.
1) Self-stick labels are arranged in zip-code order and sold for one-time use. We ask that you sign a contract, agreeing to these terms.     Labels may not be reproduced and may only be used once.
2) Excel format, for your permanent and repeated use.
    *Purchases by a member may not be sent to a non-member

Content
Style
Member Price
Non-Member Price
   200+ Member Bookstores
   Labels
   $50.00
   $60.00
   Excel file
   $150.00
   $180.00
   900+ NW Independent Bookstores
   Labels
   $100.00
   $300.00
   Excel file
   $120.00
   $360.00

A Mailing List Contract is available on our website or by contacting: larry@pnba.org

Northwest New Title Preview

Target distribution of free review copies of forthcoming books. Send ARCs or galleys directly to bookstore buyers in the Northwest through PNBA’s Northwest New Title Preview. For $125, PNBA will include your book in an on-line listing of new and regional titles with jacket art, blurb, and a linked email address of your contact person who will respond to bookseller requests. Contact larry@pnba.org or get a sign-up form from our website.

• Spring/Summer titles to be listed January 22, 2010:      payment and materials deadline Jan 8, 2010.
• Summer/Fall titles to be listed May 21, 2010:               payment and materials deadline May 7, 2010.
• Fall/Winter titles to be listed Aug 20, 2010:                  payment and materials deadline Aug 6, 2010.

Holiday and Spring Catalogs

PNBA distributes through our member bookstores and their regional media outlets more than 1,000,000 catalogs in November and 300,000 in April through our annual Holiday Catalog and Leafing Out promotions. For information contact Brian: brian@pnba.org, 541-683-4363 or visit our website.

To pay by check or credit card please click here for a Payment Form.