2013 Advertising Rates
Northwest Book Lovers

NWBookLovers.org is PNBA’s public blog, featuring all things literary in the Northwest. Each day, readers choose NWBL for reviews, author interviews, behind-the-scenes looks at NW indie stores and what their booksellers are reading and recommending.

$225    
Top Banner - front page
600w x 150h
7 days
$150
Skyscraper - front page
160w x 600h
7 days
$60
NW Condo - front page
160w x 200h
7 days
$180
NW Condo - front page
160w x 200h
30 days
$50
Classifieds (some items free, see site)
80 words
7 days

“Buy the book” links must include an indie choice, such as IndieBound or any PNBA member store. For questions regarding this policy, contact PNBA.

Northwest New Title Preview

Target distribution of free review copies of forthcoming books. Send ARCs or galleys directly to bookstore buyers in the Northwest through PNBA’s Northwest New Title Preview. For $150, PNBA will include your book in an on-line listing of new and regional titles with jacket art, blurb, and a linked email address of your contact person who will respond to bookseller requests.    

Contact Larry or download the sign-up form from our website.

• Spring/Summer titles to be listed January 21, 2013:      payment and materials deadline Jan 11, 2013.
• Summer/Fall titles to be listed May 13, 2013:               payment and materials deadline May 3, 2013.
• Fall/Winter titles to be listed Aug 19, 2013:                  payment and materials deadline Aug 9, 2013.

Bookseller Blast

Send a sellsheet, offer or promotion straight to the desktops of 300 booksellers. ARCs, finished samples, contests—reach these booksellers and they’ll work for you and your book. For a sample Blast, contact Brian.

$250    
Bookseller E-flyer   
3 images, unlimited copy, offers, links, company logo
Footnotes E-Newsletter Advertising

Our monthly e-newsletter, Footnotes, is emailed to approximately 600 member bookstores, publishers, distributors and friends in Oregon, Washington, Idaho, Montana and Alaska. Back issues (with original ads) are archived on our website. We offer half-price ads for first-time advertisers!

Cost
Style
Dimensions
  $300.00
  Top Banner
  600pW x 125 - 150pH
  $200.00
  Skyscraper
  140pW x 500 - 560pH
  $200.00
  Insertion Banner
  440pW x 125 - 230pH
  $75.00
  Northwest Condo
  140pW x 160 - 200pH

Your ad image should be a .jpg or animated .gif file saved at 72 dpi. As an added bonus, we can link your ad to your website (no Amazon links). Ads should be emailed to: Brian. Newsletter ad materials and payment deadline is the 7th of each month.

Tradeshow Program and Show Floor Advertising

Our fall tradeshow offers many opportunities for advertising and promotional participation on the show floor. The online show program will be available to view by the first week of September, six weeks prior to the show. "Stuffed" book bags are handed to attendees as they enter the show floor. The BuzzBooks contests attracts 150 bookseller participants on the floor.

**BuzzBooks program runs Education Day through day one on the show floor.

Cost
Type/Location
Dimensions
   $800.00
   Inside front cover
   7.25W x 9.75H
   $750.00
   Inside back cover
   7.25W x 9.75H
   $450.00
   Outside 1/2 back cover
   7.25W x 4.75H
   $650.00
   Full page
   7.25W x 9.75H
   $350.00
  1/2 page
   7.25W x 4.75H
   $225.00
  1/4 page
   3.50W x 4.75H
   $125.00
   Program flyer insert*
   8.5W x 11 H max.*
   $400.00
   BuzzBooks**
   Marketing Pkg.
   $125.00
   Book Bag Stuffer*
   8.5W x 11 H max.
   $50.00
   Free Table*
   Oversized

**What’s all the buzz about? If you think you have the new BuzzBook of the season, contact Brian.
*Program flyers and bag stuffer flyers exceeding 8.5 x 11 single sheets will be placed on the Free Table.
Deadline for materials and payment: Tuesday, September 4, 2012

PNBA Mailing List Rental

The direct mail list is available in two formats, self-stick labels or Excel file.
1) Self-stick labels are arranged in zip-code order and sold for one-time use. We ask that you sign a contract, agreeing to these terms.     Labels may not be reproduced and may only be used once.
2) Excel format, for your permanent and repeated use.
    *Purchases by a member may not be sent to a non-member

Content
Style
Member Price
Non-Member Price
Member Bookstores mailing address (140)
   Labels
   $50.00
   $75.00
   Excel file
   $200.00
   $250.00
E-mail address for store mgr./owner & staff (270+)
   Tab text
   $300.00
   $350.00
.
Combo mailing address & email
   Excel file
   $400.00
   $450.00

A Mailing List Contract is available on our website or by contacting Larry.

Advertising & Sponsorship Packages

Save money and time by committing to year-round support of PNBA. Select one of our advertising and sponsorship packages and, with one payment—at a deep discount—you get year-round connection to the independent bookstores of the Northwest. We're happy to customize packages to the advertising needs of your company. Contact Brian for more info.

Title Wave Promotional Package

A steady promotional build-up, finishing with a big impact. Start pre-publication with the booksellers, finish with their customers upon the book’s release. Works equally as well for an existing book our booksellers and their customers should know about.

1: Bookseller Blast   
Customized email to 300 booksellers (ARC offer, etc.)
$250 value   
2: Bookseller Ad
Promote in Footnotes member e-newsletter
$200 value
3: Customer Ad
Promote to public on Northwest Book Lovers blog
$225 value
Title Wave package total:
$450
The New Release: $450 ($960 value)

Our sampler. You get six hits of exposure with our booksellers for half the price. This is a great introductory package for a small or medium-sized press looking to expand its visibility in the Northwest.

• skyscraper or insertion banner ads in two different issues of Footnotes ($400 value)
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($150 value: you   choose January, May or August edition)
• one black and white quarter-page ad in the Fall Show Program ($225 value)
• one Stuff-it at the fall show ($125 value)
• one "NW Condo" ad, 5 days, on Northwest Book Lovers blog ($60 value)

The Bestseller: $2,000 ($4,100 value)

Footnotes newsletter advertising, 6x per year (6 x $200 = $1,200 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in fall show program ($700 value)
Fall Show sponsorship ($1,000 value: promoted at one premium event and in print in the show program and everywhere we
   promote the fall show, including the August and September editions of Footnotes)

The Classic: $4,000 ($8,000 value)

Footnotes newsletter advertising, 12x per year (12 x $200 = $2,400 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in fall show program ($700 value)
Fall Show sponsorship ($3,000 value: promoted at premium events; on our website, the in show program and everywhere we
promote the fall show, including the August and September editions of Footnotes)
BuzzBooks participation at fall show* ($300 value: BuzzBooks is our popular fall show scavenger hunt. Participating booksellers   must talk each BuzzBooks rep to get a card punched and enter it into a drawing to win cash prizes.) *Wholesalers receive   comparable offer; contact PNBA
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($150 value: you   choose January, May or August edition)
• one Bookseller Blast ($250 value: The Bookseller Blast is an E-flyer sent to 300 booksellers.)

Holiday Catalog

PNBA produces one million Holiday Books guides to be distributed locally by our member stores throughout the Northwest during November and December. E-version featured on store sites, PNBA.org and NWBookLovers.org.

$2,200   
Regular Interior
1 image, 25 words
$1,600
*Regional Regular Interior
1 image, 25 words
$3,300
Double Feature (related titles)
shaded display box, 2 images, 50 words
$2,600
*Regional Double Feature
shaded display box, 2 images, 50 words
$3,500
Front Cover
cover display + interior feature, 50 words
$2,900
*Regional Front Cover
cover display + interior feature, 50 words
$4,500
Back Cover
2.75’ x 10.5’ space
**Custom Spots
extra images or copy, series, related, etc.
$100
NWBookLovers Skyscraper
with any catalog ad; see NWBL specs above

*To qualify for the Regional Rate, contact Brian. Regional spots are generally offered to independent publishers in PNBA’s    member region: AK, ID, MT, OR, WA, and BC.
**To propose a custom feature, contact Brian.

To pay by check or credit card please click here for a Payment Form.